Tuesday, 21 July 2015

Friday, 3 July 2015

Games Workshop (16 years later) - Part 3

In Part 1 and Part 2 i covered my memory of Games Workshop in the mid 90's and how the overall Space of 40k and it's models has changed. Now it's time to delve into my favourite part of this hobby and that's the modelling and painting side along with a few other extras that have ben added in this past decade and a half.

There's not enough space for the painters / modellers.

Like the last part, I'm going to start with an immediate observation; Whilst the modelling side has greatly improved, there still doesn't seem to be enough focus on this part of the Hobby at Warhammer World. Perhaps it would be better to say, there hasn't been enough "change" over the time I've missed, when compared to everything else that has. This is something that remains very much the same.

Not me

Back in the day you could nip into any shop, ask for paint tips and even sit down with the guys in store and try out techniques. That's how I learned to paint Jewels, eyes and general highlighting. today it's very much the same. A young-un can walk in, ask to sit and paint and I saw a great moment where a dad watched one of the store staff walk a little girl through painting a space marine. Awwwwww, i honestly cant wait to do that with my daughter, but at the moment she can't even hold a spoon so I'll give her a bit yet before I expect her to have much control with a paint brush.

Thursday, 2 July 2015

Games Workshop (16 years later) - Part 2

As I outlined in my previous post, I recently nipped to Games Workshop's Warhammer World to learn what had changed in the 16 years since I got into these models and (little did I know at the time). Walked out with an incredible drive to start painting them again.

A lot has changed over these 16 years and from what I can see, nothing has changed for the worse, here are a few of the things I have noticed when coming back into the hobby.

There's not enough info for beginners

The first thing I noticed when coming back to this Hobby was that there isn't much space for beginners. The assumption that there would be such a space is more to do with how the world around us has changed than my memories of coming into this space when I was young.

Back then, there was no internet, you found out about everything you knew from Magazines or from your mates (or their stories about what their older brother has done). So there was no real info space for say, a lone beginner for Games Workshop to get some hooks into them.

Today you have the internet, so my first port of call was GamesWorkshop.com, expecting some clever web UX designer to have pre-empted the customer journey from all sides. In the space for the beginner, there would surely be a big "START HERE" sign of some kind, leading them down a path of info of what GW is, all their main products, get some hooks into the visitor along the way and purposefully lead them into an obvious purchase. But this isn't there. Instead you are greeted with, what's new this week. which is good for those people who are established in the hobby, but nothing for beginners and returnees.

So for me, I went to the web page and was greeted with a great list of Eldar products and nothing more. the entire page wwas branded with Eldar from the latest releases (that week) to the cover of the latest White Dwarf. Forgive me for thinking that Eldar was the biggest thing GW do now but it turns out, that was just that week. Go there this week and it's all Dark Angels and Ultramarines.